web design social media management round rock texas digital marketing help page contents
Advertising for law firms – Your Website is your new ‘business card
  Nowadays, its about as easy to start a simple ‘landing page’ website as it is to order 1000 business cards. Now Search Engine Optimization and Social Media Management and online advertising or ‘digital marketing’ takes a bit more skill, but not something that you cannot easily master. It will take you approximately one hour to create a simple landing page, or a few pages, on one of the major website builders listed below. I did a quick review of them for you. Tailor to your skill level and grow as needed.

  Top Website builders – There really are more than a thousand ways to get what you want in the end (that is a client types in a website address and sees your information). Technically to create a website, you just need a text editor to handle code and a HTML file.
  
Picking what website to use to create your website is important
You should base your decision on which website to use to create your own website based upon the following factors:
1. Needs of your business. Do you justneed a landing page? Is this an e-commerce site? Or do you want to offer your clients an 'experience?"
2. experience level of your administrator: Do you know HTML CSS and Javascript? If you do, then you probably don't need any of these websites below.
3. budget; 
4. Marketing plans for the future. Basic web presence is easy. Developing that web presence into a lead generation funnel takes more time and more skilled website. the websites below can grow as your skill sets grow and your marketing assets become more sophisticated.

  1. WIX Website editor
    WIX Website editor
    WIX is the biggest thing out there. Pros: 1. It starts as a free website hosting if you don’t mind ads. Also, of course, Cons 1. the free site has limited space. Pros 2. But it has easy site building tools; it is simple and fairly intuitive. When they talk about ‘drag and drop,’ they literally mean you drag and drop elements wherever you want them. The basis design is set up along templates where you drag the sections into the page and drop them there and then fill them with content. Pros 3. Lots of design and theme templates, Cons 2. albeit they are very much ‘last year.’ Pros 4. Speed of download. Good to great. Pros 5. Customer Support. It’s all in-house, so if a problem, it’s all on them. When something is wrong, or when you want to edit something, you can get in touch with a live person on customer support, either on telephone or via an ‘e-ticket.’ Since they run a proprietary platform, they can actually solve any problem you have. Pros 6. Business Customization. The templates are configured for different categories of business to allow you to launch a particular type of site quickly and refine your site later. Cons 3. the drop and design platform makes it difficult to make mobile friendly designs when you don’t know what your are doing. You can literally put anything anywhere, the consequences on a mobile phone be damned! Cons 4. SEO - To show up in Google search results, your website must be accessible to the Googlebot, Bingbot, and others to crawl around and “index” your content. The WIX site is written with its own code and although Google is trying, it still does not index your page as well as the html sites. Bad SEO = low “relevancy score” and as we all know, if you are not on page 1 of search results, you might as well not be on the web.
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  2. Weebly
    Weebly
    Weebly is another all-inclusive, easy to start editor. Weebly provides everything you need to get started and grow your website. It’s in contrast to solutions where you buy, install, and manage all the “pieces” of your website separately. In other words, because weebly is doing a lot of the heavy lifting for you, you have less customizing which you can do to your site. You’re still in control of background and the basic template, but you leave the basic construction and infrastructure to Weebly. That point is key because there’s usually a direct tradeoff between convenience and control. All the functionality and design that are included with Weebly work seamlessly together as a platform. That’s what allows them to have drag and drop design, layout and content. The pros and cons of Weebly mirror WIX, except you have less options and less support.
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  3. Squarespace
    Squarespace
    Squarespace is very similar to Weebly. Another all-inclusive website editor which provides everything you need to get started and grow your website. It’s in contrast to solutions where you buy, install, and manage all the “pieces” of your website separately, like in WIX. Again, the key point here is versality to customize or the tradeoff between convenience and control. Everything may fit together just right with a website builder like Squarespace, but that may or may not be what you’re looking for. Squarespace has two website plans. The Personal Plan runs $12/mo when billed annually. It’s limited to 20 pages. The Business Plan runs $18/mo when billed annually. Keep in mind that with Squarespace – that includes hosting, customer support, designs, etc.
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  4. WebsiteBuilder
    WebsiteBuilder
    WebsiteBuilder.com launched last year (2015) on several different domain names: websitebuilder.com, sitebuilder.com, sitelio.com and sitey.com. While the marketing website for each of these domains looks different, the actual website builder on each domain is the same. (This obviously gets confusing— many readers have emailed me asking about this.) With WebsiteBuilder.com, your pages are built by stacking Sections. This works really great for designing the spacious, photography heavy websites that are so common today. What I love is that there are a huge amount of Section Templates to choose from— for example there are 23 contact us section templates. It makes designing pages quick and easy. And because there are so many templates, it never feels cookie cutter. (You can also drag elements around to customize each section as needed.) There are over 600 themes to choose from. Unfortunately you can only search by industry category (ie: construction, lawyer etc) rather than template characteristics (simple, two-column) so sifting through all those templates is a lot of work. Themes feel modern but aren’t especially great. Here’s an example: CON – docking But it was not immediately obvious to me that the element was docked— and the fact that I could still drag it around in editing mode made it even more confusing (in the editor the docked elements shouldn’t be movable!). Bad Billing Practices WebsiteBuilder.com has some of the worst billing practices of any website builder I’ve tried. It’s underhanded and nefarious. I’ve had lots of readers write in to complain and after paying with my own credit card and trying to cancel (I do this for all website builders I try) I can confirm it’s bad. Options limited until upgrade and upgrade is endless upsaling. 5 times to get it right.
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  5. Wordpress
    Wordpress
    WordPress is technically free website software that you manage your website content, designs and functionality. But it’s used in two different ways. First, there’s self-hosted WordPress (aka “WordPress.org). It’s free, open-source, community-supported software that anyone can install on any server that meets minimum requirements. You pay for hosting, install WordPress and run your website how you like. I wrote a setup guide here. Second, there’s WordPress.com. It’s a hosted platform service sold by the main corporate supporter of WordPress. With WordPress.com, you can get any website running a limited, hosted version of WordPress for free. You then pay for upgrades.
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